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her; and why she felt persecuted。 Those who study the nature of consciousness would try to understand 
Kathy’s perception that she was outside of herself; unable to stop her flight toward death。 Health 
psychologists and those who work in the area of sports psychology might try to identify signs of stress and 
clues in earlier behaviors that could have signaled an impending breakdown。 Psychologists who 
emphasize the biological basis of behavior might consider the role of brain and hormonal factors in her 

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CHAPTER 1: THE SCIENCE OF PSYCHOLOGY IN YOUR LIFE 

sudden; abnormal reaction。 Are there any circumstances under which you might quit as Kathy O。 did? 

We may never pletely understand what motivated Kathy’s behavior; but psychology provides the 
tools—research methods—and the scaffolding—theories about the causes of behavior—for exploring basic 
questions about who we are and why we think; feel; and act as we do。 Psychologists are challenged to make 
sense of cases such as this one that violate ordinary conceptions about human nature。 Their motivation is 
not only intellectual curiosity; but also a desire to discover how to help people in ways that might prevent 
such tragedies in the future。 

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PSYCHOLOGY AND LIFE 


CHAPTER 2 
Research Methods in Psychology 

LEARNING OBJECTIVES 

On pletion of this chapter; students should be able to: 

1。 Explain why the empirical study of psychology is important 
2。 Describe the theory behind and the benefits of the scientific method 
3。 Understand the importance of the scientific method to psychology 
4。 Elaborate on the role of control and bias in psychological research 
5。 Understand the importance of determinism to psychology in particular and science in general 
6。 Explain how psychologists attempt to eliminate alternative explanations through the use of control 
procedures 
7。 Understand the concept of correlation and its use in psychology 
8。 Explain why correlation does not imply causation 
9。 Appreciate how the approach taken by psychologists can be applied to aspects of students’ lives 
outside the classroom 
CHAPTER OUTLINE 

I。 The Context of Discovery 
A。 The goal of this chapter is to improve students’ critical thinking skills by teaching them how to ask 
the right questions and how to evaluate answers about causes; consequences; and correlates of 
psychological phenomena。 Ultimately; this chapter should make your students wiser; more skeptical 
consumers of psychological information specifically and all information generally。 
1。 The initial phase of research is observation; during which beliefs; information; 
and general knowledge suggest a new way of thinking about a phenomenon 
2。 Some research questions originate from direct observation; while others stem 
from “great unanswered questions” that have been passed down through 
history 
3。 A theory is an organized set of concepts that explains a phenomenon or set of 
phenomena 
4。 Determinism rests at the core of psychology。 Determinism is the belief that all 
events; whether physical; mental; or behavioral; are the result of; or determined 
by; specific causal factors。 Because of determinism; all behavior and mental 
processes must follow lawful patterns。 Psychologists attempt to reveal these 
lawful patterns in psychological principles。 
5。 A hypothesis is a tentative; testable prediction about the relationship between 
causes and consequences; or about how two or more variables are related。 
Research psychologists test hypotheses。 
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CHAPTER 2: RESEARCH METHODS IN PSYCHOLOGY 

6。 The scientific method demands that psychological researchers have an open; 
critical; skeptical mind。 This open…mindedness makes conclusions 
provisional; subject to modifications by subsequent findings; and makes 
researchers open to new and controversial ideas。 
7。 Within experimental psychology; when evidence collected through quality 
research conflicts with the opinions or ideas of experts; the evidence; or data; 
wins 
8。 Public verifiability is fundamental to psychology。 Secrecy is forbidden; and 
psychologists must have the opportunity to inspect; criticize; replicate; or 
disprove the data and methods of other researchers。 
II。The Context of Justification: Safeguards for Objectivity 
A。 The scientific method is a set of procedures for gathering and interpreting evidence in ways that 
help ensure that psychological research generates valid; reliable conclusions by minimizing sources 
of error 
B。 Psychology is considered a science to the extent that it follows the scientific method 
C。 Observer bias is an error due to the personal motives and expectations of the viewer。 Personal 
biases of observers act as filters through which some things are noticed as relevant and significant; 
while others are ignored as irrelevant and unimportant。 
D。 The Remedy for Observer Bias: Standardization 
1。 Standardization means using uniform procedures in all phases of the research 
process。 All participants should experience exactly the same procedure; and 
other researchers should be able to replicate the procedure exactly。 
2。 An operational definition standardizes the meaning of an event or procedure 
within an experiment。 It is a specific definition of what is meant by a concept 
such as “self…esteem。” An operational definition may state that participants 
that score above a certain number on a self…esteem measure are considered 
“high;” while those that score below that number are considered “low。” All 
variables in an experiment must be given an operational definition。 
3。 A variable is any factor that varies in amount or kind。 Self…esteem is an example 
of a variable。 Participants’ scores can vary from high to low。 There are two 
types of variables。 
a) A variable that is free to vary and is manipulated by the experimenter 
is known as an independent variable。 It is also the predictor variable in 
nonexperimental (e。g。 correlational) research。 

b) A variable whose values are the result of changes in independent 
variables is known as a dependent variable。 It is also the variable that is 
predicted in nonexperimental research。 

c) The experimental method—used to overe causal ambiguity— 
manipulates an independent variable and then looks for an effect on a 
dependent variable。 

4。 Alternative Explanations are simply other ways of explaining the results of an 
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PSYCHOLOGY AND LIFE 

experiment。 The more alternative explanations that exist without refutation; 
the less confident a researcher can be that his or her predicted explanation or 
hypothesis is the correct one。 

a) Confounding variables are extraneous influences not intended by the 
research to be a part of an experiment; but that may unwittingly affect 
experimental results。 Because confounding variables are not 
accounted or controlled for; researchers cannot be certain whether 
their experimental manipulation or a confounding variable is 
responsible for experimental results。 Two types of confounds apply to 

almost all experiments: Expectancy and Placebo Effects。 

(i) Expectancy effects occur when a researcher subtly 
municates to the participants the results that he or she 
expects to find。 Participants may then behave in the desired 
manner。 
(ii) Placebo effects occur when participants’ beliefs about the 
efficacy of a procedure lead to improvement in the participant。 
Participants can be given chemically inert pills; and; if they 
believe that the pills will make them improve; participants 
often do improve; due simply to the placebo effect。 A 
ponent of the placebo effect is the belief that a 
manipulation will lead to improvement。 This belief does not 
need to be grounded in reality。 In many studies; about a third 
of participants are found to be positive placebo responders。 

E。 Experimental Methods in Psychology 
1。 Control procedures are methods that attempt to hold constant all variables and 
conditions other than those related to the hypothesis under investigation 
a) A double…blind control refers to a procedure in which both the 
participant and the experimental assistant administer

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