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psychology majors and non…majors; mean topic ratings reflected slightly greater than average interest for all 
topics; with psychology majors giving slightly higher interest ratings than non…psychology majors。 
BASIC MECHANICS OF LECTURES 

The quality of instruction overrides content in determining student reactions to specific topics。 Teachers are 
more than information dispensers。 They put information into perspective; give contexts so ideas may be 
better appreciated; offer emphasis and clarification。 The task of preparing a lecture is not so much one of 
loading as many ideas as possible into the firing chamber as one of carefully packaging a few delicate 
thoughts for the difficult trip from mind to mind。 You should therefore attend very seriously to 
“transportation and delivery” issues when you are preparing your lecture; not only to the load。 Sass (1989) 
found that students repeatedly cite eight instructor characteristics as responsible for high motivation to 
master the material: enthusiasm; relevance; organization; appropriate difficulty level; active involvement; 
variety; rapport; and use of appropriate examples。 

Within the lecture; use examples—lots of examples—to illustrate the many unfamiliar concepts introduced 
in the course。 To maintain students’ attention; vary the pitch and loudness of your voice; use gestures and 
facial expression; and move。 Review your lecture notes thoroughly before class so you will not be glued to 
the lectern。 Periodically review your delivery method and voice tone by listening to a tape recording of your 
lecture—an invaluable and humbling experience! 

Use the lecture to amplify and enrich the material in the text; to illustrate difficult concepts; to relate 
psychology to personal experience; or to motivate and stimulate students。 Avoid duplicating the text。 Too 
much factual information in a lecture is likely to overwhelm students and result in little or no retention。 

Lectures should usually begin with an attention…getting device such as a quick demonstration; personal 
remark; question; anecdote; or a clear statement of a theme; problem; or paradox。 The balance of the lecture 
should have a structure that is apparent to the students as well as to you。 For example; begin with a 

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preview; in which the central points of the lecture are briefly indicated and reference is made to important 
issues or types of evidence related to each; move into main points; each of which is stated and explored by 
giving relevant evidence and explaining current controversies; conclude with a summary in which the 
central points are again stated and supporting information briefly reviewed。 In effect; as a friend of ours is 
fond of saying; “You tell ’em what you’re going to tell ’em; you tell ’em; and then you tell ’em what you told 
’em。” 

START WITH AN ATTENTION GETTER 

As a guide to lively lecture starters; we offer these suggestions: 

。 Statement of thesis to be argued: “Today I would like to try to convince you that the greatest feat of 
human intelligence occurs when a two…year…old child learns its native language。” 
。 Question: “Research in the area of attitude change shows that a credible municator has 
more persuasive impact than a noncredible one。 Can you think of any conditions when a 
disliked municator can be more effective than a liked one in changing your attitudes?” 
。 Paradox: “You see me as an upright; stationary three…dimensional figure; yet my image on your 
retina is upside down; jiggling around; with only two flat dimensions。 How do you see the real 
me; given your deceiving retina?” 
。 Personal anecdote: “Have you ever known someone who suddenly and without any warning lost 
his or her memory 'became a different person'? Several years ago a cousin of mine。 。 。” 
。 Argument: “Freud has done more than any other person to promote the psychological study and 
treatment of mental illness by replacing the demons of exorcism with the respectability of 
medical science and the reasoned analysis of psychoanalysis。 Nevertheless; as far as I am 
concerned; his contribution is now backfiring。 The long…term consequences of the medical 
model and of using unconscious dynamic explanations to explain a basically ordinary process 
of maladaptive learning are nothing less than fraud。” 
。 Relevant media: Start your lecture by reading all or part of an article in the school or local 
newspaper that highlights a major point to be made in the lecture。 
。 Relevant student material: “A student from my other class came to ask me yesterday whether I 
might refer him to a psychiatrist。 After a long discussion; it seemed evident that his problem 
was loneliness; and I do not know a therapist who treats that。 How unusual and bizarre a 
problem is loneliness? Are any of you afflicted by it? Let us discuss that topic today。” 
。 Concrete instances (people rather than abstract variables): “It’s hard to imagine that we would ever 
be blindly obedient to authority as participants in Milgram’s experiments were。 ‘Not me; I’m 
different;’ you say。 ‘I’d be independent。’ What do you think the people in Nixon’s presidential 
cabinet said before the Watergate scandal? Moreover; what about the 900 people who took part 
in the mass suicide pact in Guyana? Were they being loyal to their leader; the Reverend Jim 
Jones? Dedicated to their cause? Faithful to their religious beliefs? Alternatively; were they 
blindly obedient fanatics who were brainwashed by a dictator? Who is absolutely certain they 
would not have drunk the poison at Jonestown if they had been members of the People’s 
Temple?” 
。 Shared experiences: “We all know people who。 。 。” or “I’m sure that you; like me; have been in 
love and maybe we have even experienced similar emotions when that union was at its height 
and 'pause' when the relationship somehow went wrong; failed; died。 Let’s examine the nature 
of emotions 。 。 。” 
。 Challenge: “My daughter asked me if blind people ever dream in colors。 Who has an answer I 
can give her?” 
。 Turn of phrase: “What’s the difference between a psychologist who studies animal learning and 
a magician who uses animals in his act? The psychologist pulls habits out of his rats。” 
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。 Individualize prior student input: “You recall that in our last lecture a student challenged the 
view that pain is a sensation parable to other senses。 Ms。 Jones’ pain…as…unique sensation 
theory; in fact; fits some new evidence。” 
WITHIN THE LECTURE 

The material within the lecture should follow a logical order。 Among the organizational schemes you can 
use are: 

CAUSE AND EFFECT 

Cite and explain events by referring to their origins。 For example; you can discuss how the criticisms of 
existing theories led to the development of new perspectives。 

TIME SEQUENTIAL 

Arrange lecture ideas chronologically。 For example; you can explain how information moves from one 
memory system to another through a series of steps。 Information is encoded into sensory memory; the 
important information moves on to short…term memory (where it is rehearsed or lost); and so on。 

TOPICAL 

Focus on parallel elements of different discussion topics。 For example; when teaching the major 
psychological disorders; you can discuss their similarities。 

PROBLEM—SOLUTION 

Follow the statement of a problem with alternative solutions。 For example; you might pose the problem: 
What are the consequences of frustration? You could then go on to discuss the responses; such as; 
frustration may lead to aggression。 

PRO—CON 

Present a two…sided discussion of a value…laden topic。 When using this method; be certain to give each side 
equal weight。 Let the students decide for themselves which side they want to take。 For example; the topic of 
deinstitutionalization has an inherent adversarial challenge。 On the one hand; research shows that many 
institutionalized patients can exist and improve in a “least restrictive environment。” Letting them out of 
institutions; moreover; is economically beneficial to the various state and local governments and thus to the 
taxpayer。 On the other h

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