_范跑跑_词族的语言特征及其新闻传播-第3章

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Maomao”both　born　in　network　arewidely　disseminated　in　various　network　and　traditionalmedia。　Derived　from
them；　series　ofwords　having　a　similar　structure　formed　aword　family。　They　are　popularnotonly　because　of　its
own　linguistic　features　and　internal　factors；　but　also　external　municatingmechanism。　The　unique　Chinese
word　formation　and　reduplicative　rhetorical　structure　constitute　the　popularity　of　thisword　family。　The　psycho…
logical　proximity　of　disseminators　and　the“set　effect”of　the　munication　process　strengthen　the　effect　of
public　opinion　derived　from　thisword　family。　Spreading　from　the　network　to　the　public；“FAN　Paopao”word
familywith　itswide　range　of　social　influence　proved　the　value　ofpublic　opinion　in　the　presentmedia。
Key　words：“Fan　paopao”；　linguistic　feature；　reduplication；　rhetoricalmode；　disseminated　impact
〔责任编辑：李海中〕
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