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and demonstrate their real potentials if they establish a sense of pride in their origins; 
history; and group identity。 The “Black is beautiful” slogan represents an effective 

instance of this approach; as do “Gray Power” and “Gay Pride。” 

。 Change petitive encounters to cooperative ones: Environments that foster interpersonal 
petition are often breeding grounds for envy; jealousy; hostility; and self…derogation。 
370 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

By creating conditions in which students must depend on one another for learning 
required material; teachers can help overe some interracial conflicts that exist in 
traditional classrooms。 When every member’s contribution is equally valuable; students 
feel like partners rather than petitors; and those in desegregated settings can discover 
the advantages of sharing knowledge and friendship with “equal and interdependent” 
peers…regardless of race; creed; or sex。 

In…Groups; Out…Groups; and Groupthink 

The groupthink hypothesis proposes that members of small cohesive units have a tendency to 
maintain esprit de corps through the unconscious development of shared illusions and related 
norms。 These norms subsequently interfere with the group’s critical thinking and reality testing 
(Janis; 1972)。 The groupthink phenomenon offers an exemplar of the in…group/out…group; us…
against…them scenario。 It is an annoying phenomenon at best; and a dangerous one at worst。 
Consider the philosophies of a small group; caught up in the illusion of its own invulnerability; 
its excluding any ideas from outside the group; and controlled by leadership tactics that subtly 
sanction members who dare to suggest alternative courses of action or raise critical issues。 The 
guiding premise of groupthink is; “If our leader and everyone else in our group decides that it is 
okay; the plan is bound to succeed。 Even if it is quite risky; luck will be on our side。” (Janis; 1972; 
in Frost; Mitchell; & Nord; 1982; p。 350)。 

Groupthink is the epitome of the “my…mind…is…made…up; don’t…confuse…me…with…facts” mentality。 
This mentality is carefully guarded by all members of the group。 This collective behavior tends to 
surface in times of crisis and effectively closes off input from any source outside the group。 
Reliance of the group on consensual validation replaces critical thinking by any one member; 
reality testing is shunned。 Members of the group share an illusion of unanimity; with the blanket 
assumption that all members concur in the position of the group’s leader(s); creating an 
atmosphere of assumed consensus of thought。 

Janis (1972) offered eight characteristics of the groupthink mentality。 

1。 Illusion of invulnerability: Overemphasis of group strengths; and exaggeration of the 
capacity to plete a risky course of action。 
2。 Rationalization of negative information: Collective discounting and rationalization of 
warnings of imminent danger resulting from pursuit of a specific course of action。 
3。 Stereotyping of out…group: Sharing of distorted perceptions of rivals as being: 
Too weak or stupid to pose a viable threat 

Too stupid to negotiate with 

4。 Assumption of morality: A belief that the inherent morality of the group and its objectives 
preclude any requirement to question the morality of methods employed to attain goals。 
5。 Self…censorship: Individual members’ doubts and misgivings are not expressed。 
6。 Illusion of unanimity: Lack of dissent is interpreted by the group as concurrence in
philosophies。
7。 Mindguarding: Certain members of the group protect the group from negative
information by suppressing the information pletely。
8。 Direct social pressure: Members apply social pressure to discourage expressions of doubts 
or criticism of the group’s illusions; stereotypes; or judgments。 
371 


PSYCHOLOGY AND LIFE 

Cults 

In expanding the text’s discussion of cults; you might review the types of people who are most 
monly recruited by cults。 They are often adolescents and young adults who are somewhat 
idealistic; so that they are more susceptible to the cult’s utopian message。 They are likely to be 
people who are psychologically vulnerable in that they are lonely; depressed; feeling rejected; 
lost; hopeless; or desperate in some way。 They may have had long…term problems or may have 
suffered a temporary setback in their life; but they are vulnerable at that moment and the cult 
promises a new direction or hope that will make them feel loved; appreciated; and special again。 
They may be searching for some sense of direction in their lives or someone to blame for their 
problems; and often cults seemingly provide them with both。 No matter what the specific 
circumstances; as the text points out; once someone is under the control of a cult; the techniques 
they use to manipulate the person’s attitudes and behaviors can be extremely powerful。 Which is 
why it is so important for students to be aware of how cults operate before they are ever tempted 
to join one。 

BIOLOGHAPHICAL PROFILES 

Solomon Asch (1907—1996) 

Solomon Asch obtained his Ph。D。 at Columbia University in 1932。 He subsequently taught at the 
New School for Social Research in New York City and at Rutgers University。 Asch’s research and 
conceptual orientation in social psychology were influenced strongly by the Gestalt school; 
particularly as represented in the writings of his close friend; Max Wertheimer。 Asch is best 
known for his pioneering research on conformity and the effects of group pressure on the 
behavior of the individual。 Among his major works is the classic text Social Psychology; published 
in 1952。 

Stanley Milgram (1933—1984) 

Stanley Milgram was born in New York City; received his Ph。D。 from Harvard in 1960; and 
taught briefly at Yale; before returning to Harvard in 1963 as the Executive Director of the 
parative International Program in the Department of Social Relations。 Milgram is well 
known for his series of experiments on obedience to authority; which he conducted during the 
early 1960s。 This controversial research brought him both vehement criticism and praise; 
including the American Association for the Advancement of Science’s Socio…Psychology Prize in 
1965。 He became distinguished professor at City University of New York in 1980。 His works 
include Obedience to Authority (1974) and the award…winning short film; The City and the Self 
(1974)。 

Muzafer Sherif (1906—1988) 

Muzafer Sherif obtained his masters degree at Istanbul University; Turkey。 After winning a 
fellowship abroad; he traveled to Harvard to study; primarily because of William James’ legacy。 
He obtained a second master’s degree at Harvard; then went to Columbia University; where he 
conducted his dissertation; classic research on the autokinetic effect。 While at the University of 
Oklahoma from 1949 to 1965; he investigated the effects of petition on the emergence of 
stereotypes and intergroup hostility; and the ameliorative effects of intergroup cooperation。 With 
his wife; Carolyn; Sherif examined social judgments and attitudes; and the natural behavior of 
adolescents in groups。 From 1965 to 1972; he taught at Penn State University。 

372 


CHAPTER 18: SOCIAL PSYCHOLOGY; SOCIETY; AND CULTURE 

373 


PSYCHOLOGY AND LIFE 

SUGGESTIONS FOR FURTHER READING 

Aronson; E。 (1994)。 The Social Animal; 7th Ed。 New York; W。 H。 Freeman。 A narrative approach to 
social psychology。 This classic presents theory and research in an interesting and very 
relevant manner。 Topics covered include prejudice; propaganda; war; alienation; aggression; 
unrest; and political upheaval。 

Deaux; K。; & Wrightsman; L。 (1988)。 Social Psychology; 5th Ed。 Pacific Grove; CA: Brooks/Cole。 A 
basic text with wide coverage。 Research…oriented; with emphasis on applications of social 
psychology。 

Evans; R。 (1980)。 The Making of Social Psychology: Discussions with Creative Contributors。 New York: 
Gardner Press。 A collection of Evans’ discussions with nineteen significant contributors to the 
field of social psychology; and is an excellent reference for bo

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