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the¡¡presence¡¡of¡¡the¡¡CS¡¡
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the¡¡CS¡¡association¡¡will¡¡be¡¡learned¡¡more¡¡quickly¡£¡¡The¡¡difference¡¡in¡¡the¡¡
time¡¡taken¡¡to¡¡learn¡¡the¡¡association¡¡initially¡¡and¡¡to¡¡relearn¡¡the¡¡
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6¡£¡¡Stimulus¡¡Generalization¡¡is¡¡the¡¡extension¡¡of¡¡elicitation¡¡of¡¡the¡¡CR¡¡to¡¡
stimuli¡¡similar¡¡to¡¡the¡¡CS¡£¡¡If¡¡the¡¡CS¡¡is¡¡a¡¡tone£»¡¡a¡¡similar¡¡tone¡¡may¡¡produce¡¡
the¡¡CR¡£¡¡
7¡£¡¡Stimulus¡¡Discrimination¡¡is¡¡the¡¡process¡¡by¡¡which¡¡an¡¡organism¡¡learns¡¡to¡¡
respond¡¡differently¡¡to¡¡stimuli¡¡that¡¡are¡¡distinct¡¡from¡¡but¡¡similar¡¡to¡¡the¡¡
CS¡¡
C¡£¡¡Focus¡¡on¡¡Acquisition¡¡
1¡£¡¡Robert¡¡Rescorla¡¯s¡¡work¡¡demonstrated¡¡that¡¡contingency£»¡¡not¡¡just¡¡
contiguity£»¡¡is¡¡necessary¡¡for¡¡classical¡¡conditioning¡¡to¡¡occur¡¡
2¡£¡¡In¡¡addition¡¡to¡¡contingency£»¡¡the¡¡CS¡¡must¡¡reliably¡¡predict¡¡the¡¡UCS¡¡
108¡¡


CHAPTER¡¡7£º¡¡LEARNING¡¡AND¡¡BEHAVIOR¡¡ANALYSIS¡¡

3¡£¡¡The¡¡informativeness¡¡of¡¡the¡¡CS¡¡is¡¡also¡¡crucial¡¡to¡¡classical¡¡conditioning¡¡
4¡£¡¡Blocking¡¡is¡¡the¡¡ability¡¡of¡¡the¡¡first¡¡CS¡¡to¡¡reduce¡¡the¡¡informativeness¡¡of¡¡
the¡¡second¡¡CS¡¡because¡¡of¡¡the¡¡organism¡¯s¡¡previous¡¡experience¡¡
5¡£¡¡A¡¡Neutral¡¡Stimulus¡¡will¡¡only¡¡bee¡¡a¡¡Conditioned¡¡Stimulus¡¡if¡¡it¡¡is¡¡
both¡¡appropriately¡¡contingent¡¡and¡¡informative¡¡
D¡£¡¡Applications¡¡of¡¡Classical¡¡Conditioning¡¡
1¡£¡¡Classical¡¡conditioning¡¡does¡¡not¡¡involve¡¡conscious¡¡thought£»¡¡but¡¡does¡¡
involve¡¡emotions¡¡and¡¡preferences¡¡
2¡£¡¡Fear¡¡conditioning¡¡involves¡¡the¡¡pairing¡¡of¡¡a¡¡neutral¡¡stimulus¡¡with¡¡a¡¡fear¡­
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pairing¡¡of¡¡the¡¡CS¡¡and¡¡the¡¡UCS¡£¡¡
3¡£¡¡Learning¡¡to¡¡Be¡¡a¡¡Drug¡¡Addict¡¡
a£©¡¡If¡¡a¡¡drug¡¡addict¡¡does¡¡drugs¡¡in¡¡the¡¡same¡¡ritualistic¡¡manner¡¡in¡¡
the¡¡same¡¡environment¡¡consistently£»¡¡the¡¡ritualistic¡¡manner¡¡and¡¡
the¡¡environment¡¡themselves¡¡may¡¡bee¡¡CS¡£¡¡They¡¡e¡¡to¡¡
predict¡¡the¡¡occurrence¡¡of¡¡the¡¡UCS£»¡¡the¡¡drug£»¡¡and¡¡they¡¡warn¡¡the¡¡
body¡¡that¡¡the¡¡drug¡¡is¡¡about¡¡to¡¡be¡¡done¡£¡¡The¡¡body¡¡can¡¡then¡¡
prepare¡¡a¡¡pensatory¡¡response¡¡that¡¡allows¡¡the¡¡body£»¡¡in¡¡an¡¡
effort¡¡to¡¡maintain¡¡homeostasis£»¡¡to¡¡counteract¡¡partially¡¡the¡¡
impact¡¡of¡¡the¡¡drug¡£¡¡

b£©¡¡Because¡¡of¡¡this¡¡pensatory¡¡response£»¡¡if¡¡the¡¡drug¡¡is¡¡taken¡¡in¡¡
the¡¡same¡¡manner¡¡and¡¡in¡¡the¡¡same¡¡environment¡¡consistently£»¡¡
greater¡¡doses¡¡of¡¡the¡¡drug¡¡are¡¡needed¡¡to¡¡maintain¡¡the¡¡same¡¡
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the¡¡drug¡¡user¡¡does¡¡drugs¡¡in¡¡a¡¡new¡¡environment£»¡¡the¡¡CS¡¡£¨the¡¡
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One¡¡goal¡¡of¡¡psychoneuroimmunology¡¡is¡¡to¡¡allow¡¡conditioning¡¡
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conditioned¡¡response¡£¡¡

III¡£¡¡Operant¡¡Conditioning£º¡¡Learning¡¡About¡¡Consequences¡¡
A¡£¡¡The¡¡Law¡¡of¡¡Effect¡¡
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2¡£¡¡For¡¡Thorndike£»¡¡learning¡¡involved¡¡an¡¡association¡¡between¡¡a¡¡stimulus¡¡
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and¡¡a¡¡response£»¡¡a¡¡stimulus¨Cresponse¡¡connection¡¡

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1¡£¡¡B¡£¡¡F¡£¡¡Skinner¡¡outlined¡¡a¡¡research¡¡program¡¡called¡¡the¡¡experimental¡¡
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different¡¡types¡¡of¡¡operant¡¡behavior¡¡as¡¡a¡¡function¡¡of¡¡the¡¡environmental¡¡
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environment¡¡
C¡£¡¡Reinforcement¡¡Contingencies¡¡
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behavior¡¡over¡¡time¡¡

b£©¡¡A¡¡Negative¡¡Reinforcer¡¡is¡¡any¡¡stimulus¡¡that£»¡¡when¡¡removed£»¡¡
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3¡£¡¡Operant¡¡Extinction¡¡occurs¡¡as¡¡reinforcement¡¡is¡¡withheld¡¡
4¡£¡¡A¡¡Punisher¡¡is¡¡any¡¡stimulus¡¡that¡ªwhen¡¡it¡¡is¡¡made¡¡contingent¡¡on¡¡a¡¡
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a£©¡¡A¡¡Positive¡¡Punisher¡¡is¡¡when¡¡a¡¡behavior¡¡is¡¡followed¡¡by¡¡the¡¡
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5¡£¡¡Punishment¡¡always¡¡reduces¡¡the¡¡probability¡¡of¡¡a¡¡response¡¡occurring¡¡
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8¡£¡¡The¡¡Three¡­Term¡¡Contingency¡¡is¡¡the¡¡sequence¡¡of¡¡discriminative¡¡stimulus¨C¡¡
behavior¨Cconsequence¡¡that¡¡Skinner¡¡believed¡¡could¡¡explain¡¡most¡¡human¡¡
behavior¡¡

9¡£¡¡Behavior¡¡analysts¡¡assume¡¡that¡¡behaviors£»¡¡even¡¡apparently¡¡self¡­
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reinforced¡¡

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release¡¡from¡¡responsibility£»¡¡that¡¡reinforce¡¡behaviors¡¡that¡¡may¡¡have¡¡
obvious¡¡associated¡¡negative¡¡consequences¡¡
D¡£¡¡Properties¡¡of¡¡Reinforcers¡¡
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biologically¡¡determined¡¡
2¡£¡¡Conditioned¡¡reinforcers¡¡are¡¡otherwise¡¡neutral¡¡stimuli¡¡that¡¡have£»¡¡over¡¡
time£»¡¡bee¡¡associated¡¡with¡¡primary¡¡reinforcers¡£¡¡Money£»¡¡grades£»¡¡
smiles¡¡of¡¡approval£»¡¡and¡¡gold¡¡stars¡¡can¡¡all¡¡act¡¡as¡¡conditioned¡¡
reinforcers¡£¡¡
a£©¡¡Teachers¡¡and¡¡researchers¡¡often¡¡find¡¡conditioned¡¡reinforcers¡¡
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because£º¡¡

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£¨ii£©¡¡Conditioned¡¡reinforcers¡¡can¡¡be¡¡dispensed¡¡rapidly¡¡
£¨iii£©¡¡Conditioned¡¡reinforcers¡¡are¡¡portable¡¡
£¨iv£©¡¡The¡¡reinforcing¡¡effect¡¡of¡¡conditioned¡¡reinforcers¡¡may¡¡be¡¡
more¡¡immediate¡¡
b£©¡¡Token¡¡economies¡¡are¡¡contexts£»¡¡such¡¡as¡¡psychiatric¡¡hospitals¡¡
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and¡¡in¡¡which¡¡tokens¡¡are¡¡given¡¡by¡¡staff¡¡for¡¡performance¡¡of¡¡
these¡¡behaviors¡£¡¡The¡¡tokens¡¡can¡¡later¡¡be¡¡redeemed¡¡for¡¡
privileges¡¡or¡¡goods¡£¡¡

c£©¡¡The¡¡Premack¡¡Principle¡¡suggests¡¡that¡¡a¡¡more¡¡probable¡¡activity¡¡
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Premack¡¡Principle£»¡¡a¡¡reinforcer¡¡may¡¡be¡¡any¡¡event¡¡or¡¡activity¡¡
that¡¡is¡¡valued¡¡by¡¡the¡¡organism¡£¡¡

E¡£¡¡Schedules¡¡of¡¡Reinforcement¡¡
1¡£¡¡Reinforcers¡¡can¡¡be¡¡delivered¡¡according¡¡to¡¡either¡¡ratio¡¡or¡¡interval¡¡
schedules¡£¡¡Each¡¡of¡¡these¡¡schedules¡¡can¡¡be¡¡used¡¡with¡¡a¡¡fixed¡¡or¡¡variable¡¡
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2¡£¡¡The¡¡Partial¡¡Reinforcement¡¡Effect¡¡states¡¡that¡¡responses¡¡acquired¡¡under¡¡
schedules¡¡of¡¡partial¡¡reinforcement¡¡are¡¡more¡¡resistant¡¡to¡¡extinction¡¡than¡¡
those¡¡acquired¡¡with¡¡continuous¡¡reinforcement¡¡
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has¡¡emitted¡¡a¡¡fixed¡¡number¡¡of¡¡responses¡£¡¡FR¡¡schedules¡¡produce¡¡high¡¡
response¡¡rates¡¡because¡¡there¡¡is¡¡a¡¡direct¡¡correlation¡¡between¡¡
responding¡¡and¡¡reinforcement¡£¡¡
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